Twitter shows that it is interested in you
“How exactly does Twitter plan on making money” was the actual title of a news article way back in July of 2009. As Twitter adoption has grown, the company has refined its ad strategy to become a viable competitor with Facebook. Last year people started to realize just how profitable it was becoming, but Promoted Trends and Promoted Accounts still hadn’t come across the radar of most users. Earlier this year I noted a couple of examples of some adventurous advertisers who took the plunge early – including Motorola, Jaguar, and GOP candidate Mitt Romney.
Since that time, Twitter has taken their ad strategy even further. At the end of August, they announced a deeper deployment of what they call “Interest Targeting.”
Now advertisers can target users based on who they follow, who follows them, and what they tweet about. Facebook is taking targeting a step further and trying to find ways to use phone numbers and email addresses without actually sharing that specific info with advertisers. One of the many differences between the two social networks is that Twitter is still much more anonymous than Facebook- users only need to enter a couple pieces of information to sign up, and there aren’t any options to fill out much more. This is in contrast to Facebook and its Timeline, which collects every bit of personal info it can into a very neat package. But this hasn’t stopped Twitter from reaching some ridiculous revenue numbers, including an estimated $129 million from mobile alone in 2012.
Have you noticed the additional ads on Twitter? Have they been relevant to your actual interests?
Nathaniel Grimes is the Business Development Manager at GY&K. Connect with him on Twitter:@Nathaniel_g