Theater of Public Influence – Ep. 23
The holiday season is upon us and the Theater of Public Influence panel is checking out all the jingle bells and whistles making noise this year. In episode 23, we take a look at 4 major players in the holiday shopping game and discuss their efforts to capture your gift-giving dollar.
First up, Brady tries out MasterCard’s Priceless Gift Finder with mediocre results. Mike Stevens takes a page out of the Trend Report and tells us how to find the best deals on Black Friday. Mike Giovinelli looks at K-Mart and the triumphant return of layaway. And finally, Holly and Ben tackle two of the major “box retailers” – Kohl’s and Macy’s
Stay tuned for our next episode (coming next week), when our panelists play fantasy gift-giver in the first annual Theater of Public Influence Imaginary gift exchange!
