Theater of Public Influence – Episode 33
As we’ve shown in our recent TV and music spotlight episodes, traditional broadcast media is facing a host of new competition and advertisers are finding it harder than ever to reach potential customers through entertainment channels. Enter branded content. Whether it’s through online videos, mobile apps, podcasts or strategic partnerships, branded content offers advertisers a way to engage customers in a meaningful way, that provides value instead of interruption.
In this episode we take a look at some of the best current examples of branded content and draw conclusions on how to make it effective and why it has so much marketing value. It’s one of the best discussions we’ve ever had.
If you listen to one episode of the Theater of Public Influence this year, THIS is the one to hear!
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Jtopping
