The Marketing Innovation Blog

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the Theater of Public Influence – Episode 09

We’re breaking format again with installment of the Theater of Public Influence. The roundtable is off, and taking their place is Michelle Marshall, VP of Media Services with our first full-length interview show.  

Michelle sat down with veteran radio man, Charlie Dent from WXRV/92.5 “The River” to discuss current events in the radio landscape and how streaming radio, Podcasts, Sirius, YouTube and Pandora have changed radio.  We’ll also explain how Arbitron reports ratings and how the introduction of the PPM (person people meters) will change ratings as we’ve known them for 50+ years.

To listen to the podcast, click here or subscribe through iTunes.

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