The Kindle Innovates in Print
As we wait to get our hands on the new Apple iPad, it’s interesting to see how some of the existing players in the tablet space are marketing themselves.
Recently I came across a very cool magazine ad for the Amazon Kindle. I was reading an article in Forbes that started on one page and actually ended on a Kindle. Well, not a real Kindle but an ad for one. This was really clever and I have to thank Sanjay Parekh for posting a picture of it here.
It’s ironic that one of the most innovative magazine ads I’ve seen in a while promotes a device that many feel will eventually kill the traditional print platform.
