The Marketing Innovation Blog

It's no longer marketing as usual.

Posts Tagged ‘youtube’

Unstaged, online.

Tuesday, September 21st, 2010

As noted previously in this blog, I love music, and this year American Express is showcasing some of today’s most popular artists as part of their “Unstaged” series. This branded entertainment play is a series of concerts (previous shows included Alicia Keys and the National) at unique and iconic venues around the country, sponsored by American Express. The concerts are meant to be interactive, with both cardmembers and regular music fans encouraged to participate with the artists on social media outlets and to donate volunteer time and money to charities like American Express’s Member Project.

The newest installment will be tomorrow, featuring John Legend and The Roots – directed by Spike Lee. The show will feature songs from the album Wake Up -in stores today- which is a covers project emphasizing socially conscious R&B from the 60s and 70s (Also, I disagree with the reviewer’s take on “I Can’t Write Left-Handed, so I posted the video below).
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Facebook Takes on TV

Thursday, August 12th, 2010

Facebook will soon offer content from the UK’s Channel Five TV network.  Viewers based in the region will be able to watch the network’s programming through an embedded player on their Facebook page, making Five the first broadcaster to offer a wide range of on-demand TV programming through the dominant social network. 

Five is a relatively new (established in 1997) and progressive network that currently funnels their video content through Demand FIVE, a Web site and online video player that offers free and paid downloads for rental or purchase.  This is the same player they will use to offer content through Facebook, though it seems all programming will be free (at least to begin with).  According to the site, “Demand Five is all about giving you the choice to watch telly when you want to, not according to rigid schedules.”  

Just as CBS now offers the “Watch & Chat” functionality on their site, it’s easy to imagine how TV viewing could become much more social when it literally takes place on Facebook.  Revenue could come from traditional video advertising through the player, social gaming tied to programming, contests and more.  Imagine video downloads that users pay for with the Facebook Credits they’ve earned on FarmVille?

Will we soon be logging into Facebook to catch up on our favorite TV shows?  Do you think the social network will become a viable competitor to Hulu and YouTube, or will the existing broadcast content partnerships prevent that from happening?

YouTube Want Your Advertising

Tuesday, April 7th, 2009

Over the past couple of years, high-speed Internet conductivity has continued to grow.  According to a report by Nielsen, more than 67% of Internet households in the US have high-speed Internet access allowing them to access all of the internet’s capabilities.  As access grows, so do the number of people who watch videos online.  The popular video-sharing Web site, YouTube, receives over 100 million visitors per month quickly making it one of the most popular media outlets available.  As the site continues its rise in popularity, the company is making changes to its content structure in order to help drive more advertising revenue.  (more…)

YouTube Live – No longer an oxymoron…

Tuesday, November 25th, 2008

Posted by Mike, Griffin York & Krause Account Services

The YouTube phenomenon is something that’s been hot for quite sometime now, and it’s showing no signs of cooling down. For the first time ever, YouTube went live, that’s right, live. Until now those two words may have rarely been used in the same sentence, but it happened, and will probably happen again.

So for those of you who aren’t addicted to the Tube and have no idea what this is all about, here’s the skinny. (more…)