Some people won’t even entertain the idea of using a Kindle. They like the feeling, smell and overall experience of a “real” book.
However, as technology continues to evolve we are bound to see more devices like this for books and magazines. The Apple tablet (which is still just a rumor) has inspired a few publishers to imagine what reading a magazine might be like in the future.
Time Inc. recently partnered with The Wonderfactory to create a video demonstrating a tablet-like experience with Sports Illustrated. Although similar content is already available online, the wow factor here is the user experience. It’s amazing to see how the device enhances the content and vice versa.
While this may be a year or two away, magazines are already experimenting with interactive advertising. Have you noticed any examples of this? Are you looking forward to more innovation from magazines or do you prefer them the way they are?
