The Marketing Innovation Blog

It's no longer marketing as usual.

Posts Tagged ‘Web’

Beyond Demand

Monday, September 21st, 2009

Hulu has quickly become one of the most popular online destinations for viewing quality television content. Initially I was surprised to see NBC and Fox teaming up on this venture, but their success clearly demonstrates an opportunity for otherwise unlikely bedfellows to collaborate in the digital space.

In addition to repurposed television content, you can now find shows with high production value developed exclusively for online audiences. Unfortunately, videos can be difficult to discover because they are scattered throughout cyberspace.

(more…)