It has been reported that the average American consumer is exposed to somewhere between 275 to 3,000 advertising or brand messages a day. Whether the answer is closer to 275 or 3,000 does not matter; the point is that advertisers face intense competition when vying for consumer’s attention. It seems like every day there is a new technology, medium, product, person, television show, videogame, book, magazine, etc. competing for our attention. The challenge that all advertisers face is how to stand out in today’s increasingly cluttered environment. Well, CBS and Pepsi are hoping to stand out in next month’s Entertainment Weekly with the placement of a video print advertisement.
