How many email newsletters do you receive on a daily basis? Do you have a dedicated email address that you use when signing up so that marketing messages don’t clutter your personal inbox?
If you’re like me, each day there are a handful of brands/products/services vying for limited attention via email. What can a company do to set itself apart in this cluttered mix? For me it’s all in the subject line.
Right now Urban Daddy is the clear winner of my inbox as they consistently deliver subject lines that command attention. You may not be in their target demo but you have to admit these make you curious:
- Presenting the Snuggie Destroyer
- Take a shower with Sam Adams
- Introducing the MacGyver of Jackets
- Block Parties, Questlove and Fresh Pastrami
- Scotch + Pancakes + Nachos = ?
Make no mistake about it, this approach significantly improves their open rate. It’s important to remember that in this space customer loyalty only begins when they subscribe to your content. You must then deliver engaging and relevant information if you expect the reader to continue paying attention and maybe one day even buy something from you!
Are you making the most of your email marketing program? Who do you think delivers the most creative subject lines?
