Reliable statistics on the usefulness of Twitter are hard to come by, but a couple recent stories suggest what we already know: if influence is important in your line of work (and it probably is), Twitter and other social media platforms are obvious ways to increase that influence and make a positive impact on the audience you are trying to reach.
Posts Tagged ‘twitter’
Shocker: Social Media Engagement is Important!
Tuesday, May 31st, 2011Happy #smday, Tweeps!
Wednesday, June 30th, 2010Today marks the very first Social Media Day and its all thanks to Mashable, who believes that social media has changed our lives. And here at GY&K, we believe this to be true. It’s changed the way we communicate, connect with one another, consume our news, conduct business, organize our lives and market our brand.
And with 80 percent of social media users interacting with companies or brands online, there’s no better time to get in the game. Online engagement, especially, social media can be your friend as it offers an opportunity to have a person-to-person dialogue, in real time. Here’s how to apply social media to your brand, company or business:
• Integrate – Don’t treat your social media activity as something separate from your other marketing initiatives. Feature links to your Facebook and Twitter profiles, in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly e-newsletter.
• Drive Traffic – Use your social media activity to create awareness for and amplify your content housed in other places – on your blog, on your website or on your Twitter account. Use newsletters and blog posts to send to your subscribers, archive it on your website and tweet it too. You can also add social features to your newsletter to make it easy for others to retweet and share on social sites.
• Be a Content Sharer – Be a thought leader and content sharer by filtering other people’s strong news stories, links and posts, and retweet them to your followers, fans and subscribers, helping to build your overall reputation and helping you bring value to the conversation.
So, today, we celebrate Twitter, Facebook, MySpace, YouTube, LinkedIn, Tumblr, Foursquare, Gowalla, Vimeo, Friendfeed, Flickr, Blogger and WordPress. And so should you.
Tweeting Death
Tuesday, June 22nd, 2010Sure, Twitter is a universal tool that allows you to use it in whatever way best serves you – follow friends, interact with people with similar interests, network, market your product, etc. It also serves as a relatively open platform for you to share your thoughts, opinions, interests and in some cases, information about your job to your fellow Tweeple.
And in the case of Mark Shurtleff, Utah’s attorney general, he felt it was appropriate to announce a murderer’s execution on Twitter (Twitter.com/MarkShurtleff). Last Thursday, he offered his 7,800+ followers tweets as to the progress of the state’s most recent execution finally saying: “I just gave the go ahead to Corrections Director to proceed with Gardner’s execution. May God grant him the mercy he denied his victims.”
The media has been abuzz, some calling Shurtleff’s Tweet a very modern way to announce a very old-fashioned punishment and as a result, Twitter has morphed into platform beyond following your favorite celebrity – it’s now a court of public opinion.
With Twitter being used for so many communications of an immediate nature, it is surprising that an attorney general might choose to use it to communicate such professional ‘updates?’ What are some other unexpected fields of professionals that are using Twitter to provide updates?
Nice run, bros
Thursday, June 17th, 2010What do you do as a company when an Internet meme leads to increased sales and nationwide exposure? If you are Smirnoff, you shut it down.
BrosIcingBros first began popping up on sites like Tumblr and Twitter. With the internet swirling with the ‘rules’ involved in so called ‘icings’ and plenty of pictures of celebrities and athletes Photoshopped to include an “ice,” Smirnoff had a phenomenon on their hands.
Before long, those Photoshopped images were soon replaced by real photos of actual “icings.” Bros across the country kneeling and accepting their punishment for not being more aware. See, all you have to do to “ice” someone is hand them a (preferably warm) Smirnoff Ice. They are then required to drop to one knee, and chug.
With wedding and barbecue season kicking into high gear, brosicingbros.com was a hit. There were T-shirts with slogans like “Don’t Ice Me, Bro!” across the country, and even Mark Zuckerberg was “icing bros.”
Yesterday the brosicingbros.com page was dead, with only the headline “We had a good run bros.” AdAge says Smirnoff parent company Diageo was responsible. In my eyes, it makes total sense that they took down the page – they didn’t want the consumption of their product seen as a punishment for losing a game! But, with all of the recent organic buzz, did they do the right thing by shutting it down? Isn’t there some value to letting this meme run its course, gaining momentum and having them reap the (sales) benefits?
Hospitals in the Social Media space
Friday, October 9th, 2009
Over the past year and a half I have heard the phase “social media” 100,000 times. No matter where you turn your attention someone is discussing social media and how it can help your business. For brands there is no escaping social media, their only choice is to embrace it. One industry that has embraced social media as a means to communicate with their target audiences is the hospital industry. Since 2006 the number of U.S. hospitals engaged in social media has skyrocketed. Over the past three years more than 350 hospitals throughout America have engaged their brand in one type of social media.
What music makes Brady tick? Check it out…
Friday, August 21st, 2009In the latest installment of “Two Minutes with the Real GY&K,” our director of business development, Brady Sadler, dishes about how music gets him in the right frame of mind to do what he does.
Two Minutes with the Real GY&K: Brady Sadler
Make sure you follow him on twitter: @BR80 and stay tuned for next Friday’s edition to hear another behind-the-scenes story.
Join Twitter to Quit Twitter
Friday, May 22nd, 2009
It seems like everywhere you look someone is talking about Twitter. In case you don’t know what Twitter is, Wikipedia defines it as a free social networking and micro-blogging service that enables its users to send and read other user’s updates (known as tweets). Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Click here for more on Twitter.
