Posted by Mike G, Griffin York & Krause Account Services
“This is why we got into advertisin
g in the first place, remember? Some kids wanted to be firemen, some kids wanted to be astronauts, some kids wanted to be doctors; we always wanted to be hung-over from expensive booze that someone else paid for while everyone back in Chicago thinks we’re working. That was our dream. We dare to dream.” –Conner, Trust Me.
Dare to dream and dare to succeed. Meet Conner, so cool he doesn’t even have a last name. Conner is played by Tom Cavanagh on TNTs new hit series, Trust Me, partner to Mason McGuire, recently appointed creative director (Eric McCormack). This dynamic duo navigates the inter-office politics, personal relationships and of course, client demands at the fake Chicago ad agency Rothman, Greene and Mohr.
Mason (Eric McCormack-left) and Conner (Tom Cavanagh-right) of the new TNT hit series, Trust Me
So far so good. It seems like this show is still helping TNT live up to their own tag, “We know drama.” What might be more impressive than the show itself is the seamless integration with real brands. To date, two of the predominant brands in the show have been Arc Mobile (fake) and Dove (real). The Dove brand has played somewhat of a secondary role, but with the Arc Mobile account in review, something tells me it’s going to become one of the premiere brands in Mason’s group.
The Dove product placement is no coincidence in the show. It’s also no coincidence that they typically air a spot during every commercial break, and Dove has page dominant banner ads on the Trust Me section of the TNT site. To take it one step farther than just the integrations in the on-air storyline, in the coming weeks TNT will promote an online destination, bethecreativedirector.com (not yet active). At the site, viewers can “join” RGM to help produce a new Dove ad.
Do you have what it takes to hang with Mason and Conner at RGM? Check out the show and check out the site it’s worth a peek…trust me.
