Snickers « The Marketing Innovation Blog

Fantasy Football

Friday, September 11th, 2009

As summer turns to fall, men and women throughout this great country prepare to battle one another in fantasy football. Fantasy football is an online game where a person pretends to be a manager of a fake football team, comprised of real players, which then competes against another fake football team of real players. The league is fantasy, the championship is fantasy, but for the players who sacrifice their time for fantasy football each year it is all too real. Each year the population of fantasy football players grows and advertisers are lining up to tap into this extremely engaged audience.

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Tags: Best Buy, Fantasy Football, Snickers
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Snickers Bar Hunger

Wednesday, July 29th, 2009

In an economic recession philanthropic dollars are hard to come by as a number of companies and brands must think of survival first and charity second, but one iconic candy maker recently launched a campaign to give back to America. Snickers, a Mars snack food brand, is teaming up with Feeding America to help feed the hungry. The campaign titled “Bar Hunger” is setup to help the one in eight Americans who are struggling with hunger on a daily basis. Snickers tagline for years has been “satisfies hunger”, so for them to join Feeding America in order to raise donations to help the hungry fits perfectly with their brand image. Plus the title of their campaign, bar hunger, helps with brand reinforcement. The campaign is great for so many reasons beyond its primary purpose, as Snickers has thought up some pretty creative marketing ideas to bring awareness to their campaign.