Posted by Kevin, Griffin York & Krause Public Relations
Kevin (rt) on Fox 25 Morning Show
Though my day job is in public relations at GY&K, my nights are spent freelance writing. Sometimes these two worlds come together, as was the case when I was asked to appear on the Fox 25 Morning Show to discuss my new book, Wicked Intentions. In prepping for this interview, I took my own advice that I give clients in order to make the most of the exposure.
Anticipate what the main questions will be. My book, a nonfiction account of a grizzly set of murders, has a strong main character in killer Sheila LaBarre. Interviewers want to kick it off with a “who is she” kind of question, then ask for facts from her life. (This guy actually jumps too far in to start, assuming every viewer knows the case. I took the opportunity to go back and set up the story so viewers could follow along.) Because I had the only media interview with her behind bars, everyone wants to know what that experience was like. And they want my opinion on the results of the trial. These are all questions for which I have practiced standard answers. These tend to be the easiest part of the interview for me, as I can simply roll out these well-crafted sound bites. (more…)
