Posted by Michael, Griffin York & Krause Marketing Strategy
Digital out-of-home advertising is one of the few media segments experiencing growth in today’s volatile economic environment. Digital out-of-home advertising ended 2008 with an 11% increase in advertising revenue and according to Patrick Quinn, CEO of media forecasting firm PQ Media, digital billboards will continue to grow 9% in 2009. Digital out-of-home advertising includes the large digital billboard alongside highways and other forms of video advertising referred to as narrowcasting. Narrowcasting, another name for out-of-home video advertising is video content displayed and distributed to narrow audiences within a public setting. Examples of narrowcasting include retail outlets checkout lines, taxi cabs, shopping malls, supermarkets, movie theaters, bars, restaurants, hotels and gyms, just to name a few. Digital billboards are starting to pop up at any physical location where consumers are starting to spend a lot of time; a trend that is expected to continue to grow. (more…)
