The art of music marketing these days is a fascinating one, isn’t it? From how people sell music to how the performers generate new revenue to everything in between, the past five years and the next five years have been a revolutionary period in how to package, sell and perform the tunes that get in our heads on a daily basis.
Amidst it all, there were two techniques that caught my eyes and ears recently – one that I didn’t particularly care for and the other being a concept so simple, it’s a shame others didn’t catch on years ago to start trying. (more…)
