On average, 94% of text messages sent are opened and read. With such a high probability that a text message would be read, why wouldn’t brands take advantage of this marketing tool?
One example of how we’ve leveraged text messages is through the NH Lottery Jackpot Alerts Program, a program that allows consumers to opt-in for updates based on the specific jackpot value they set. Here are a few of our favorite and most innovative programs that you may want to reference when building a text message campaign:
After the earthquake hit in Haiti, completely devastating the country, the Red Cross stepped in and launched a text message campaign that raised over $5 million in donations.
Nike displayed a billboard in New York City encouraging passers-by to use their cell phones to text in their custom design in order to receive a free pair of Nike IDs. During this promo, Nike gave away 3,000 shoes.
Similar to Nike, Dove also displayed an interactive billboard in New York City and Los Angeles for its campaign for real beauty. The billboards asked passers-by to choose between “wrinkled” and “wonderful” via cell phone and provided real-time voting results.
Hospitals in Massachusetts are implementing a new ER wait time text message campaign. If a patient needs to visit the ER, he/she can text a certain number and receive the approximate wait time for the ER at that very moment.
Geofencing is a new technology that takes text messaging to the next level by using location to trigger alerts for various brands. Once consumers opt-in, they receive text messages with special offers when they are physically near a North Face retail location.
Do you have an example of an innovative text message program? How is your organization leveraging mobile technology?
