Over the past couple of weeks two of sports largest figures, Alex Rodriguez and Michael Phelps, saw their images crumble in the public’s eye as both stories have been unavoidable topics in the news. Phelps, easily considered the greatest swimmer of all time, was caught at a college party allegedly taking bong rips of Olympic magnitude. A-rod, who was on a juiced-out pace to surpass perhaps every single offensive baseball statistic, had to confess to taking steroids after Sports Illustrated published a report detailing that the baseball great tested positive for the banned substance in 2003. Amazing how two of sports greats got caught doing drugs just weeks apart. Neither of these events are linked; the drugs are different, the sports are different; but what makes these two events similar is that both individuals stand to lose out on a boat load of endorsement money. So what do you do when your spokesperson has a major public image problem?
