Michael Jordan « The Marketing Innovation Blog

Posts Tagged ‘Michael Jordan’

Celebrities not important to ads

Wednesday, August 19th, 2009

In a world where consumers consistently stay glued to every celebrity’s move via TMZ, Access Hollywood, Extra, Entertainment TV, etc., a new poll suggest that advertisements featuring celebrities are unable to sway consumer’s purchase decisions. According to a report by AdweekMedia who asked LinkedIn respondents whether or not the presence of a celebrity had an impact on their purchasing decision, an overwhelming 78 percent said it did not affect them one way or the other. Well I am here to say that I don’t believe this study one single bit.

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Tags: Advertising, Britney Spears, Celebrities ads, Cindy Crawford, Endorsement, Michael Jordan
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That’s G

Friday, August 7th, 2009

In my lifetime the sports drink category has expanded tenfold. Growing up, I remember one choice; Gatorade, the ultimate thirst quencher. It was its own category; nowhere ever before has sports science been placed in a bottle but then other companies started to take notice. In 1998, Powerade was introduced by the Coca-Cola Company. Powerade was a solid competitor. It tasted like Gatorade, it looked like Gatorade, its name ended the same as Gatorade, plus it had the power of the Coca-Cola distribution channel to promote it. Still, Gatorade held its ground.