Posted by Michael, Griffin York & Krause Marketing Strategy
The current economic recession is forcing clients to demand more results from their advertising agencies. As advertising dollars becomes increasingly more valuable and experimental marketing methods start to become sparse, it is more important than ever for agencies to position themselves appropriately to clients. A new study performed by Reardon Smith Whittaker, a consultancy that focuses on teaching agencies how to generate new business, asked 184 client marketing and brand executives what they wanted most when searching for a new agency. The participating survey members were from brands like AT&T, Dunkin Donuts, Merck, MetLife and Revlon and were solicited for feedback via an online survey. (more…)
