March is a month known for many great things: the official start of spring, St. Patrick’s Day and that special time of year referred to as March Madness. In case you can’t remember what March Madness is; it’s when the NCAA College basketball tournament takes over America’s attention span. During the last couple weeks of March a total of 64 teams compete in a single elimination tournament to decide who the best college basketball team in the country is. CBS, the broadcaster of March Madness, has made a number of digital partnerships allowing advertisers unique opportunities to get their products in front of American eyes.
Since 2003, CBS has offered March Madness On Demand (MMOD), an online service allowing consumers with an Internet connection to view live games on their computer screen. In 2003, MMOD cost an individual $19.95 to have access to the Webcast; however, today the service is free as advertisers are footing the bill. (more…)
