Posted by Michael, Griffin York & Krause Marketing Strategy
On Tuesday, when millions of Americans tuned in to watch history take place during the Inauguration of our 44th President Barack Obama, one marketer was patiently waiting to make their impression. Audi, the German luxury automaker, figured the Inauguration would be the perfect place for them to launch a large one-day integrated advertising campaign. In an economy where most advertisers are watching their spending Audi is doing the opposite. Audi is gearing up spending, this year after posting their most successful sales year to date in 2008. (more…)
