Over the past year and a half I have heard the phase “social media” 100,000 times. No matter where you turn your attention someone is discussing social media and how it can help your business. For brands there is no escaping social media, their only choice is to embrace it. One industry that has embraced social media as a means to communicate with their target audiences is the hospital industry. Since 2006 the number of U.S. hospitals engaged in social media has skyrocketed. Over the past three years more than 350 hospitals throughout America have engaged their brand in one type of social media.
