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Posts Tagged ‘Fast Food’

Trendspotting: Apple Fries, My Way

Friday, October 31st, 2008

posted by Rob, Griffin York & Krause Interactive

Lately, my six-year-old daughter has been all over me about how awesome the Burger King Kid’s Meal is. I asked her why and she said all of her friends at school “just love it”. Of course, we went to find out ourselves. I was surprised to see that not only can you choose the typical tiny burgers or chicken nuggets, but menu options now include things like Kraft macaroni & cheese and apple fries (fresh apple slices cut to look like french fries, but aren’t fried). It is no shocker that fast-food is trying to get healthier, doing things like converting to trans-fat free cooking oil and providing more transparency about the nutritional value of their food items online.

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