Posted by David, Griffin York & Krause Public Relations
This is an interesting example of the use of Twitter by a company for communication but also in my opinion an example of how if a company is going to use social networking, it can’t and shouldn’t hide from the bad news. I also want to note that PSNH is a subsidiary of a publicly traded company, which are often the most careful about how and what they communicate because of fears that bad news might affect the all-important stock value.
