Over the past couple weeks, a viral marketing campaign has been sweeping the country asking American consumers “what is 230?”. The campaign ads, which feature a green background screen with the words “what is” above the numbers 2, 3 and 0 made from an electric outlet smiley face, have been splattered across a number of mediums. At the end of the ad there are teaser messages saying find out on 8/11. Yesterday, General Motors came forward during a press conference and said they were the ones behind the ads. The campaign was to build hype around the new Chevy Volt, due out in late 2010, which is reported to get at least an estimated 230 miles per gallon.
