Outdoor advertising is a medium that continues to expand the ways in which technology is integrated and utilized. Over the past couple of years, billboards have grown in both size and digital capabilities and now CBS Outdoor is launching a new service to offer clients a way to increase their outdoor brand experience. The service is called Txt2Go, and it allows CBS Outdoor advertisers the opportunity to include a text keyword in outdoor displays. Consumers who view the special text keyword can SMS it back to the advertiser via their mobile phone to take advantage of any additional content advertisers wants to communicate.
