In a world where consumers consistently stay glued to every celebrity’s move via TMZ, Access Hollywood, Extra, Entertainment TV, etc., a new poll suggest that advertisements featuring celebrities are unable to sway consumer’s purchase decisions. According to a report by AdweekMedia who asked LinkedIn respondents whether or not the presence of a celebrity had an impact on their purchasing decision, an overwhelming 78 percent said it did not affect them one way or the other. Well I am here to say that I don’t believe this study one single bit.
