What do you do when your brand is so large and recognizable that consumers are able to identify any logo ever produced by your company? You start to recycle and go “retro”. For years companies have reverted back to previous logos or package designs in order to tap into consumer’s sense of nostalgia. Brands have always had to update their look, feel, tagline or color to refresh their image in consumer’s minds, but not every brand redesign is popular. Just recently, Tropicana announced they were changing back to their previous logo after an online consumer backlash created an Internet uproar. When it comes to changing your brand’s image, some companies are benefitting from remembering past designs.
General Mills, the king of cereal manufacturers, is launching a unique brand packing campaign that is attracting a substantial amount of consumer attention. General Mills teamed up with Target to launch a month-long promotion granting the retailer the exclusive opportunity to display a number of popular General Mills cereals featuring retro box designs. The promotion runs from February 15 until March 21 and includes the brands: Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs and Trix. The old school box designs seen in Target are the exact same as they were years ago with the exception of updated product shots.
