Are you the type of person that gets excited when you’re handed a swag bag at a conference? Unless you’re an Oscar nominee or a guest at the VMA’s, these bags are usually filled with collateral from paid sponsors and sometimes a t-shirt if you’re lucky. The bags are a great way for conferences to sell extra sponsorships, and they provide a convenient place for attendees to stash literature and chotchkies if there’s a trade show component.
For vendors and exhibitors, it can be difficult to create something that breaks through the clutter and stands out in this environment. However, that’s just what Chitika did when they attached a real dollar bill to the piece they included in the WordCamp Boston bag.
Chitika is a search-targeted advertising network (similar to AdSense) that Web publishers use to monetize their content. WordCamp provided the perfect audience for Chitika since the conference is all about the Wordpress publishing platform. The piece they inserted is called “4 Experts’ Secrets to Extrodinary Earnings – The AdSense & Chitika Ad Placement Guide.”
It’s easy to slap a dollar on a brochure, but more importantly this was strategically on point given the message under the bill which read “Not Bad for a Page View!” To me this exemplifies the “Creativity. Only smarter.” mantra we use at GY&K.
What’s the most unique piece you’ve received at a conference or trade show?
