The Marketing Innovation Blog

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Posts Tagged ‘Best Buy’

Fantasy Football

Friday, September 11th, 2009

As summer turns to fall, men and women throughout this great country prepare to battle one another in fantasy football.  Fantasy football is an online game where a person pretends to be a manager of a fake football team, comprised of real players, which then competes against another fake football team of real players.  The league is fantasy, the championship is fantasy, but for the players who sacrifice their time for fantasy football each year it is all too real.  Each year the population of fantasy football players grows and advertisers are lining up to tap into this extremely engaged audience.  

 

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