The Marketing Innovation Blog

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Posts Tagged ‘ATSC’

Turn that commercial down

Tuesday, November 10th, 2009

How many times has this happened to you?  You are sitting there watching your favorite program on television and boom a commercial comes on 1115% louder than the show was.  You quickly rush to grab the remote to either turn the volume way down or switch the channel as you are about to start bleeding from the ears.  It’s terrible, and nothing is worse than watching sports.  Commercial breaks during sports games are so loud that I fear my television is going to blow up.    So why are commercials so loud?

 

The short answer is that commercials are louder than televisions shows.  Currently, the FCC does not regulate the volume of television programs and commercials.  When a television show is filmed they use a number of different audio levels so the viewer can hear the distinction of a soft whisper versus a car explosion.  Advertisers don’t want to have different audio levels in their commercials so they record the commercials at the highest possible level possible because they want to grab the viewer’s attention.

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