Over the past couple of weeks two of sports largest figures, Alex Rodriguez and Michael Phelps, saw their images crumble in the public’s eye as both stories have been unavoidable topics in the news. Phelps, easily considered the greatest swimmer of all time, was caught at a college party allegedly taking bong rips of Olympic magnitude. A-rod, who was on a juiced-out pace to surpass perhaps every single offensive baseball statistic, had to confess to taking steroids after Sports Illustrated published a report detailing that the baseball great tested positive for the banned substance in 2003. Amazing how two of sports greats got caught doing drugs just weeks apart. Neither of these events are linked; the drugs are different, the sports are different; but what makes these two events similar is that both individuals stand to lose out on a boat load of endorsement money. So what do you do when your spokesperson has a major public image problem?
Posts Tagged ‘Advertising’
Can’t Market These Drugs
Tuesday, February 17th, 2009Audi Takes Over the Inauguration
Friday, January 30th, 2009Posted by Michael, Griffin York & Krause Marketing Strategy
On Tuesday, when millions of Americans tuned in to watch history take place during the Inauguration of our 44th President Barack Obama, one marketer was patiently waiting to make their impression. Audi, the German luxury automaker, figured the Inauguration would be the perfect place for them to launch a large one-day integrated advertising campaign. In an economy where most advertisers are watching their spending Audi is doing the opposite. Audi is gearing up spending, this year after posting their most successful sales year to date in 2008. (more…)
What Clients Want
Wednesday, January 14th, 2009
Posted by Michael, Griffin York & Krause Marketing Strategy
The current economic recession is forcing clients to demand more results from their advertising agencies. As advertising dollars becomes increasingly more valuable and experimental marketing methods start to become sparse, it is more important than ever for agencies to position themselves appropriately to clients. A new study performed by Reardon Smith Whittaker, a consultancy that focuses on teaching agencies how to generate new business, asked 184 client marketing and brand executives what they wanted most when searching for a new agency. The participating survey members were from brands like AT&T, Dunkin Donuts, Merck, MetLife and Revlon and were solicited for feedback via an online survey. (more…)
