Comments for The Marketing Innovation Blog

Comment on When TV and the Web truly merge – 3 Distinct Marketing Opportunities by GY&K Super Bowl (marketing) Strategy « The Marketing Innovation Blog

GY&K Super Bowl (marketing) Strategy « The Marketing Innovation Blog — Fri, 03 Feb 2012 21:07:12 +0000

[...] phone or tablet in hand. I’m particularly interested in Shazam, as referenced in an earlier blog post, because the viewer simply has to open the app and hit one button. There’s no need to remember a [...]

Comment on Capitalizing on Key Search Terms by Six Sigma Training

Six Sigma Training — Sat, 14 Jan 2012 17:40:14 +0000

It is very important that each and everyone of you who blogs go check your Alexa rating now, this will help you see where you are.You are doing a great job.Really thanks.

Comment on The Real Marketing Lessons from the Release of “Live at the Beacon Theater” by Online Film School

Online Film School — Tue, 03 Jan 2012 15:58:18 +0000

Email marketing is directly marketing a commercial message to a group of people using electronic mail email.
In its broadest sense, every email sent to a potential or current
customer could be considered email marketing. It usually involves using
email to send ads, request business, or solicit sales or donations, and
any email communication that is meant to build loyalty, trust or brand
awareness.

Comment on Capitalizing on Key Search Terms by Stephanie

Stephanie — Fri, 23 Dec 2011 08:54:44 +0000

More and more brands and public figures are cleverly aligning their
strategic marketing campaigns with popular keyword searches that are
relative to their target market.

Comment on Theater of Public Influence – Episode 33 by When TV and the Web truly merge – 3 Distinct Marketing Opportunities « The Marketing Innovation Blog

Tue, 20 Dec 2011 18:03:02 +0000

[...] more on branded content check out the GY&K Theater of Public Influence podcast from earlier this year dedicated to the [...]

Comment on Capitalizing on Key Search Terms by Anna Blazevich

Anna Blazevich — Mon, 19 Dec 2011 13:58:10 +0000

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Comment on Capitalizing on Key Search Terms by Matt Sullivan

Matt Sullivan — Sat, 03 Dec 2011 02:15:55 +0000

Great post – it's not just about going local, but understanding how to get your content in front of the right people at the right time.

A great example is one of my clients is a lawyer that specializes in DWI/DUI cases and I noticed spikes of traffic around big “party” holidays (e.g. 4th of July, Memorial Day, Labor Day, Thanksgiving, etc.) As a result, we started to create content in advance of the holiday that would target some keywords (“Thanksgiving drinking”, “Thanksgiving DWI”, etc.). Worked like a charm!

Comment on The Unexpected Should Be Mandatory – Five ways to consistently surprise and delight consumers by Generating Pre-Launch Buzz « The Marketing Innovation Blog

Generating Pre-Launch Buzz « The Marketing Innovation Blog — Wed, 30 Nov 2011 17:49:09 +0000

[...] Pre-Launch Buzz In keeping with the theme of our recent post about the unexpected, a construction site near our office has deployed some unconventional branding [...]

Comment on GY&K Partner Profile: Market Street Research by Kails

Kails — Fri, 25 Nov 2011 10:27:18 +0000

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