Check it out…
In the increasingly content-heavy world we live in, today, unique and innovative ideas, apps and digital campaigns are king. Here are four pretty rad digital projects or campaigns that reeled us in, and ones that we think you should check out:
1. This week, the G4 channel reversed its name to its palindrome, 4G as part of a promotional campaign for Sprint Nextel’s 4G cell phones. The weeklong campaign hopes to reach early adopting tech savvy males, which not so coincidentally matches the demo of G4 viewers – a match made in geeky heaven. G4 and Sprint hope the partnership improves the channel’s ratings, Sprints reputation and the sales of its 4G phones.
2. A whole slew of big names like Sundance, YouTube, Kevin Macdonald and Ridley Scott teamed up for their newest partnership and big idea Life in a Day, the marriage of social media and film. Only July 24, the team behind Life in a Day asked people around the globe to create a user-generated feature film, offering a glimpse of their life on camera for 24 hours. The footage, that has to be submitted by Saturday, July 31, will be compiled into a film time capsule – a portrait of the world in a day. The film will premiere at the Sundance Film Festival in January. If you haven’t checked out the short interview from Kevin Macdonald about the film’s concept, you should.
3. It’s about time ‘check-ins’ were driven by incentive. And now thanks to Google backing location-based app SCVNGR, starting tomorrow, your check-ins will now lead to tangible prizes. If you haven’t checked out SCVNGR yet, you should. It’s like Foursquare on steroids. Users complete guided challenges lead by app and its 600+ partners which include museums, colleges, local restaurants, and even The Boston Globe.
4. Following their largest recall ever, Toyota launched a digital campaign to launch their 2011 Sienna minivan that features the adventures of a The Sienna Family – a quirky mom/ dad duo with two kids who, perhaps, love their Sienna minivan a bit too much. Not only is Toyota telling you that it’s absolutely cool to push their Sienna minivan (a.k.a. the ‘Swagger Wagon’) but they’ve launched a Facebook page and YouTube channel allowing you to share The Sienna Family with your family (and friends).
