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As we’ve shown in our recent TV and music spotlight episodes, traditional broadcast media is facing a host of new competition and advertisers are finding it harder than ever to reach potential customers through entertainment channels.  Enter branded content.  Whether it’s through online videos, mobile apps, podcasts or strategic partnerships, branded content offers advertisers a way to engage customers in a meaningful way, that provides value instead of interruption.

In this episode we take a look at some of the best current examples of branded content and draw conclusions on how to make it effective and why it has so much marketing value. It’s one of the best discussions we’ve ever had.

If you listen to one episode of the Theater of Public Influence this year, THIS is the one to hear!

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The Theater of Public Influence is back and we’ve got company.  We’re joined this week by Dan McCarthy, Boston editor for Urban Daddy.  Sharing our passion for cutting through the clutter and helping you find the things worthy of your attention, Urban Daddy is a free daily email devoted to bringing you the single thing you need to know every day about your city.

On this Episode, Dan takes center stage and tells us about Urban Daddy’s unique brand of infotainment, how the company got started and how they’ve found a place in the social networking landscape.  All this, plus cougar hunts, consumer space flight and midgets will be sure to keep your attention for the next hour.

Editors Note:
Due to technical difficulty, the audio quality of this episode may not be as high as you’ve come to expect from our show.  Rest assured that we’ve worked out the bugs for next time.  We do apologize, and hope that it does not detract from your enjoyment.

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Quantity vs. Quality.  In this episode, the panel rifles through a whole host of topics but through it all runs the thread of quantity vs. quality.  Is a million impressions better than one or two really good ones?  First up on this week’s show, we take a look at location-based mobile apps as the world celebrates Foursquare Day.  Meanwhile, American Idol season is upon us and Brady, Ben and Holly can’t resist delving into some Idol talk (14:20).  Then it’s off to the Apple Store for an in-depth look at the iPad (22:12).  Later, Brady recaps his trip to SXSW (30:38) where mobile tagging is all the rage (33:05), Travis vents about Nike’s new Tiger Woods spot (38:28), Mike G. reveals his love of Old Spice (51:20) and Ben drops some praise on the new Gorillaz album, Plastic Beach (54:46).

Music in this episode by: Gorillaz

The Aughts are behind us and the Theater of Public Influence is sending them off in style.  In this episode, we take a look back at the decade that was and see just how far we’ve come in the past ten years.  Then its off to the red carpet for our 2nd annual year-end awards show.  We’ve surveyed the internet to determine 2009’s best and buzz-worthiest in a number of categories including movies, music, TV, gadgets, news stories, print and TV ads, online presence and Marketer of the Year.  Listen to find out who this year’s winners were and let us know if you agree.

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