The Marketing Innovation Blog

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As we’ve shown in our recent TV and music spotlight episodes, traditional broadcast media is facing a host of new competition and advertisers are finding it harder than ever to reach potential customers through entertainment channels.  Enter branded content.  Whether it’s through online videos, mobile apps, podcasts or strategic partnerships, branded content offers advertisers a way to engage customers in a meaningful way, that provides value instead of interruption.

In this episode we take a look at some of the best current examples of branded content and draw conclusions on how to make it effective and why it has so much marketing value. It’s one of the best discussions we’ve ever had.

If you listen to one episode of the Theater of Public Influence this year, THIS is the one to hear!

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The Theater of Public Influence is back and we’ve got company.  We’re joined this week by Dan McCarthy, Boston editor for Urban Daddy.  Sharing our passion for cutting through the clutter and helping you find the things worthy of your attention, Urban Daddy is a free daily email devoted to bringing you the single thing you need to know every day about your city.

On this Episode, Dan takes center stage and tells us about Urban Daddy’s unique brand of infotainment, how the company got started and how they’ve found a place in the social networking landscape.  All this, plus cougar hunts, consumer space flight and midgets will be sure to keep your attention for the next hour.

Editors Note:
Due to technical difficulty, the audio quality of this episode may not be as high as you’ve come to expect from our show.  Rest assured that we’ve worked out the bugs for next time.  We do apologize, and hope that it does not detract from your enjoyment.