I just found out that People magazine’s Sexiest Man Alive has bought real estate in my zip code and my wife is all a twitter about it.
“Pirates of the Caribbean” star Johnny Depp has reportedly purchased a house for his parents in the same NH town in which I live. Depp had been seen scouting the state recently looking for homes. While Depp won’t be the primary resident of the house, it’s safe to assume that the box office star and 3-time Academy Award nominee will be visiting from time to time.
The idea of a chance meeting with Depp at the corner market or public library has Rebecca, my wife, excited beyond comfortable measure. She’s fully declared that if she and Johnny hit it off, that I’ll be returning our recent wedding gifts to Crate and Barrel.
Of course, having to choose between the world’s two sexiest men (who? Me, of course. Who else would I be talking about?) is a difficult decision for any woman. But I have no doubt that while she would swoon at the sight of Edward Scissorhands at the fresh fruit stand, she will always be mine.
We know competition can be a good thing for our businesses: it makes us refocus on what we do well. But can competition be good for our customers too (aside from the price question)? In other words, does “shop elsewhere first, come to us last” work if you have faith in your product or service?
In the meantime, I’ll be busy locking my doors and watching out for men dressed like pirates, mad hatters, or demon barbers.
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