The Marketing Innovation Blog

It's no longer marketing as usual.

Archive for the ‘Online’ Category

Beyond Demand

Monday, September 21st, 2009

Hulu has quickly become one of the most popular online destinations for viewing quality television content. Initially I was surprised to see NBC and Fox teaming up on this venture, but their success clearly demonstrates an opportunity for otherwise unlikely bedfellows to collaborate in the digital space.

In addition to repurposed television content, you can now find shows with high production value developed exclusively for online audiences. Unfortunately, videos can be difficult to discover because they are scattered throughout cyberspace.

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Music Industry: Tour sponsor matchups off key, innovative download pushes

Thursday, July 16th, 2009

The art of music marketing these days is a fascinating one, isn’t it? From how people sell music to how the performers generate new revenue to everything in between, the past five years and the next five years have been a revolutionary period in how to package, sell and perform the tunes that get in our heads on a daily basis.

Amidst it all, there were two techniques that caught my eyes and ears recently – one that I didn’t particularly care for and the other being a concept so simple, it’s a shame others didn’t catch on years ago to start trying. (more…)