Today marks the very first Social Media Day and its all thanks to Mashable, who believes that social media has changed our lives. And here at GY&K, we believe this to be true. It’s changed the way we communicate, connect with one another, consume our news, conduct business, organize our lives and market our brand.
And with 80 percent of social media users interacting with companies or brands online, there’s no better time to get in the game. Online engagement, especially, social media can be your friend as it offers an opportunity to have a person-to-person dialogue, in real time. Here’s how to apply social media to your brand, company or business:
• Integrate – Don’t treat your social media activity as something separate from your other marketing initiatives. Feature links to your Facebook and Twitter profiles, in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly e-newsletter.
• Drive Traffic – Use your social media activity to create awareness for and amplify your content housed in other places – on your blog, on your website or on your Twitter account. Use newsletters and blog posts to send to your subscribers, archive it on your website and tweet it too. You can also add social features to your newsletter to make it easy for others to retweet and share on social sites.
• Be a Content Sharer – Be a thought leader and content sharer by filtering other people’s strong news stories, links and posts, and retweet them to your followers, fans and subscribers, helping to build your overall reputation and helping you bring value to the conversation.
So, today, we celebrate Twitter, Facebook, MySpace, YouTube, LinkedIn, Tumblr, Foursquare, Gowalla, Vimeo, Friendfeed, Flickr, Blogger and WordPress. And so should you.
